A natural fluid fashion fabric brand from Birla Cellulose, Liva has collaborated with Fashion Design Council of India (FDCI) as an associate sponsor for the Amazon India Fashion Week (AIFW) Autumn Winter 2016, currently ongoing in New Delhi. Liva will offer an exclusive fabric innovation service to the designers through kiosks across cities.

“We are excited to collaborate with FDCI as an associate sponsor. At AIFW, our objective is to interact and engage with the fashion designers and highlight Liva’s fashion adaptability. Liva fabric is innovative and natural, made of wood pulp, which delight consumers with its comfort and fluidity,” Manohar Samuel, president – marketing and business development of Birla Cellulose said.

“Designers in India are exceptionally creative with great consumer insight. We intend to provide support through a robust supply chain entirely created for off-the-shelf requirements of Liva fabrics through ‘Liva Fluid Center Kiosks’,” he added.

“We are happy to be associated with the Aditya Birla Group and the support they offer to the designers and the fashion community is appreciable,” Sunil Sethi, president of FDCI said.

Apparel & Textile News – Apparel Talk, Indian Apparel