Kolkata-based kids wear brand ‘Little Shop’, which has 11 exclusive store in the city now is looking to add two more stores this financial year. Little Shop opened in 1967 and caters to children up to 12 years with boys’ casual wear, party wear, girls’ casual wear, party wear, footwear, toys, stationery, merchandise for infants, furniture and baby food.
Jeans come with tiny totes with simple embroidery work and trendy chains hanging around the waist, while informal pants for boys come with detachable buckles.
The retail design of a Little Shop EBO is done by a Mumbai-based architect. The EBO has state of the art fixtures and visual merchandising elements coming from Mumbai as well. Stores are 3,000 to 5,000 square feet.
The company has seen steady business growth over the years. Hit by demonetization initially, sales picked up again in December 2016 and by January it was back on path.
Apparel and Textile News, Apparel Talk, Indian Apparel
