Growing at a steady rate over the past few years, the dependency of lingerie for functional as well as fashion purposes has propelled its growth further resulting in the global lingerie market being valued at 33.18 billion US Dollar in 2015, which is expected to be worth 55.83 billion US Dollar by the end of 2024. The global market is estimated to rise at a CAGR of 6.4 per cent during the forecast period – 2016 to 2024, according to Transparency Market Research. With this growth, the lingerie market is seeing an overflow of niche brands, and Amazon is definitely not behind. The brand is preparing to launch its own private label, as the industry witnesses a major overhaul in.

 – Apparel and Textile News, Apparel Talk, Indian Apparel