Landmark Group’s department store chain, Lifestyle, has launched its first store in Aurangabad, marking the 24th Lifestyle store in the western region.
Located at the Prozone Mall on API Road, the new store spans over 22,000 sq. feet of retail space.
The new store features self-checkout facilities and offers an omnichannel experience, including features like ‘click and collect,’ enabling customers to order online and pick up merchandise from a Lifestyle store.
“We are extremely delighted to launch the first Lifestyle store in the city of Chh. Sambhaji Nagar,” stated Vivek Thilakan, Senior Vice President of Operations (West) at Lifestyle International, to IndiaRetailing.
“This marks our 19th store in Maharashtra and the 112th store in India. We are eager to explore new cities and markets, and the launch of our first store in the region marks a pivotal step in this direction,” he added.
“Our aim is to open around 4-5 stores in Gujarat and Maharashtra in the coming financial year,” Thilakan informed.
Lifestyle is a large-format department store that features apparel, footwear, children’s wear and toys, furniture and home furnishings, and personal grooming.
The brand features more than 350 national and international brands including Louis Philippe, Van Heusen, Arrow, Park Avenue, Benetton, Nike, Adidas, Allen Solly, Levi’s, Tommy Hilfiger, Swatch, Tissot, and Tag Heuer.
The chain celebrated the opening of its 100th store in May 2023 and plans to open at least 50 new stores in the next three to four years to expand its retail footprint in the country.
