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Online fashion retailer, Jabong is set to launch two international brands, Miss Bennett London and Germany’s Tom Tailor, at the forthcoming Lakme Fashion Week (LFW). Targeted for young fashionistas between 16 to 25 years of age, the Miss Bennett London show, which will be hosted on March 19, will highlight fashion-forward pieces like dresses, denims, […]

Quick Industry Summary
AI
Market Shift | OpportunityOnline retailer Jabong expands international brand portfolio, targeting youth and premium segments.

Jabong's LFW Launch: Online Retailers Drive Premium Brand Influx

  • WHAT: Jabong is exclusively launching two international brands, Miss Bennett London and Tom Tailor, at Lakme Fashion Week.
  • WHO: Indian garment manufacturers and domestic brands face increased competition from international labels in the youth and premium segments.
  • IMPACT: Increased availability of international brands may shift consumer preferences, impacting demand for comparable domestic offerings and potentially influencing pricing strategies.
  • CONTEXT: This launch reinforces the growing trend of online platforms becoming primary gateways for international brands entering the Indian market, leveraging fashion events for visibility.
  • ACTION: Domestic brands should analyze competitive pricing, enhance design innovation, and explore online exclusive partnerships to counter new market entrants.
Affects:ManufacturersRetailersGarment ManufacturersSourcing ManagersImportersBrand OwnersInvestors
Online RetailInternational BrandsYouth FashionE-commerceMarket EntryCompetition
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Two International Brands At LFWOnline fashion retailer, Jabong is set to launch two international brands, Miss Bennett London and Germany’s Tom Tailor, at the forthcoming Lakme Fashion Week (LFW).

Targeted for young fashionistas between 16 to 25 years of age, the Miss Bennett London show, which will be hosted on March 19, will highlight fashion-forward pieces like dresses, denims, tops, footwear and accessories rich in style for Spring/Summer season.

Due to be staged on March 20, Tom Tailor and Tom Tailor Denim catwalks will feature the latest men’s and women’s collections. Menswear designs for the season, which include confident, stylish and elegant pieces in icy colours and contrasting natural tones of soft sand, are inspired from the colourful Caribbean world and wilderness.

Commenting on the two shows, Arun Chandra Mohan, founder and CEO Jabong, said, “It has been our constant endeavour to bring best of fashion to our customers and this year is particularly exciting as we showcase Miss Bennett London and bring to India the most sought after urban brand-Tom Tailor. These brands will be exclusively available on Jabong and we couldn’t have got a better platform than LFW to launch these.”

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