Puma, one of the world’s leading sports brands that designs, develops, sells and markets footwear, apparel and accessories has collaborated with Virat Kohli, Indian International Cricketer who debuted his athleisure brand One8. Puma distributes its products in more than 120 countries and employs more than 13,000 people worldwide.
The message of Virats’s brand is to ‘Come out and Play’. Justifying the message Virat said, “I urge everyone to make time to pursue a more physically active lifestyle by making time to play. It is fun, relieves stress and helps us stay healthy. The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play because feeling fit and looking active is a simple step 1 towards leading a more active lifestyle.”
The collection comprises sweat pants, sleeveless shirts, t-shirts and sweat jackets and is available only for men. Tees embedded with Virat Kohli’s logo are also a part of this collection. The price starts from Rs 1,499 onwards.
“We believe collaborating with Virat is the right direction for both the brand and a movement as important as ‘Come Out and Play’,” Abhishek Ganguly, managing director, Puma India said. “The clothing collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style while staying true to his philosophy of an active lifestyle.”
– Apparel and Textile News, Apparel Talk, Indian Apparel
