Children’s apparel brand Youmaa has named Bollywood actress Genelia Deshmukh, as its brand ambassador.

“This partnership marks a significant milestone in the world of kids’ fashion, with both entities sharing a vision of celebrating the innocence and wonder of childhood,” the brand informed in a press release.

According to Youmaa, Genelia Deshmukh is known for her versatility as an actress, producer, philanthropist, and entrepreneur and so brings a unique perspective to the world of children’s fashion.

“As a devoted mother of two, she understands the importance of quality, comfort, and style in kids’ clothing,” the label added.

“Her endorsement reflects her trust in Youmaa’s dedication to crafting extraordinary garments that embody the magic of childhood,” Youmaa stated.

“At its core, Youmaa is about celebrating the joy, wonder, and innocence of childhood. It’s a brand that resonates with the love and care every parent pours into their child’s world,” Genelia Deshmukh said.

Youmaa stands out for its commitment to quality and comfort, offering a range of colorful kids’ wear for boys and girls aged 2 to 10 years old, including a selection of unisex outfits.

The clothes are crafted with Cloud Touch Microfibre technology for the softest touch and adventure-ready durability, ensuring ultimate comfort and quality for children.

Parent-approved and 100 percent skin-friendly, Youmaa offers modular styles designed to meet the diverse needs of children.

At Youmaa, the mission is simple yet profound, which is to infuse every garment with the enchantment of childhood.

Founded by a group of passionate parents, Youmaa is more than just a clothing brand; it’s a celebration of imagination, creativity, and wonder.

“Our journey with Youmaa began with a simple idea, which is to make clothes that capture the essence of childhood,” Youmaa co-founder Vishal Gupta said.

“As parents, we know how important it is for kids to feel comfortable and happy in what they wear. That’s why every Youmaa outfit is designed with love and care, so kids can feel like their true selves,” Gupta added.

Indian Apparel.