E-commerce is a trending cultural phenomenon and has resulted in the rise of a new segment of society called netizens. Jashn, the ethnic, indo-western and lifestyle fashion brand for women, with a presence in over 40 locations across India, Dubai and Abu Dhabi, now plans to target netizens and make them their loyal customers.
The brand will now be present on multiple online shopping sites like Myntra, Jabong and Flipkart in order to expand its customer base and to improve product accessibility. Jashn has a galvanic range of designer sarees, kurtis and beautiful material for the modern day Indian woman. The fashion brand wishes to expand its presence on e-commerce platforms that will allow users to shop from their favorite brands just at the click of a button. These sites also have a number of sales and offer exemplary discounts that are simply irresistible.
Jashn managing director, Rahuul Jashnani said, “Brand’s prevalent goal is to showcase contemporary ethnic fashion extensively through e-commerce websites.” Getting onboard with e-commerce, Jashn leaps forward to fulfill its vision of becoming an Indian- multinational organization and a dominant player in the international fashion industry.