John Players, known for trendy and innovative fashion wear for young men, reached out to youth across colleges and communities to identify the youth centric campaign of coolest gang of friends in the country. It has extended its reach to 40 prime colleges across six cities and roped in youth icons Aradhana Nayar, Varun Kapoor and Yuvraj Thakur.
Anyone who wants to win the title for becoming the coolest gang can now register themselves through the wild card entry process. John Players #Buddiez is a youth engagement program that captures their carefree spirit and enables them to celebrate a lifetime of friendship. The third season is expected to reach a huge number of youth pan India, including the key cities of Delhi, Mumbai, Bangalore, Pune, Kolkata and Chandigarh.
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