India Kids Fashion Show (IKFS) aims to promote young talent, associated brands and designer’s acuity through its events in cities like Delhi NCR, Mumbai & Bangalore.
Labeled as a premier lifestyle platform for kids, 15 fashion shows have been organised till date to render an unparalleled opportunity to tap the potential kids’ lifestyle market.
“Kids fashion industry has come a long way to being a potential market for experimentation and simultaneously offering new growth avenues for the vibrant apparel industry,” a release from the organisers said.
“In the midst of all this there was felt a need to bridge the gap and bring the kids fashion industry in the mainstream, which is where, IKFS offered a viable platform for the apparel industry to grow and build,” the organisers said.
Over the years IKFS has been serving as an ideal networking platform for kidswear brands in India working with a targeted approach towards both B2B and B2C marketing and communications.
It has been working as a catalyst in giving hands-on knowledge and experience of what a customer desires from their brand.
“IKFS truly understands that an overwhelming demand from any fashion event by a brand is towards fashion advertising for the purpose of promotion of the brand.”
IKFS aims to reach out to the potential customers for the brand across different social classes and fine tune its services to help lay the foundation for a brand.
It has a targeted approach to strengthening the brand’s image, associated with it through effective use of social media since it is an impactful medium to communicate between the brand and the customer.
IKFS also strategises effectively the brand positioning and how a brand can efficiently tap the market in its due course of time, by chalking out a broad strategy for the brand enhancement and growth.
“We design our promotional activities keeping in mind each brand associated with us and their individual aspiration from the event,” IKFS project manager Vridhi Ramchandani said.
“IKFS is a platform for brands to gauge the market growth while understanding the varied tastes of the customers,” she added.
