Outdoor apparel and performance gear brand Gokyo has expanded its retail footprint in Mumbai by opening two new shop-in-shops in partnership with Total Sports and Fitness.
The Gokyo shop-in-shop in Thane is located inside the Total Sports & Fitness store at Korum Mall, while in Dadar, it is situated in the TT Circle Total Sports & Fitness store.
“By opening retail touchpoints inside Total Sports & Fitness stores, the brand will increase visibility and benefit from the foot traffic of multi-brand outlets,” Gokyo said in a press release.
“We have a large user base in the Thane, Kalyan, Central Mumbai region, and the shop-in-shop concept will further help us tap into our loyal and potential customers,” Founder Venkatesh Maheshwari said in a press release.
“They can now enjoy the convenience of exploring and purchasing our products closer to their homes,” he added.
Gokyo products available at these two stores include trekking pants, jackets, base layers, as well as outdoor apparel, accessories, and gear, among others.
The brand aims to cater to beginner, intermediate, and advanced trekkers with products focused on the needs of Indian adventure seekers.
Gokyo plans to open more shop-in-shops as part of its partnership with Total Sports and Fitness.
