E-commerce platform ‘Fynd’ which plans to expand to Southeast Asia, including the Philippines, also acting on expansion beyond clothing, footwear and accessories to children’s wear, decor and furnishing.
Fynd offers same- or next-day delivery in eleven cities in India, and has tied up with about 250 brands. Its platform is both app- and webpage-based. This month Fynd deployed an omni-channel in-store product, Fynd Store, that lets customers browse all products of a particular brand on screens inside the brand’s physical outlet.
It is Fynd Store that the company plans to take to international markets. Many times when customers shop and cannot find products in their size they settle for something that is one level lower in their liking hierarchy. Fynd is trying to solve this problem. The company’s strategy for international markets will be the opposite of what it did in India — it will first deploy its omni-channel Fynd Store product before launching its e-commerce Fynd app, the company sources said.
Apparel and Textile News, Apparel Talk, Indian Apparel
