French fashion brand Kiabi has partnered online platform Myntra to enter the burgeoning Indian garment market.

“Kiabi will have a dedicated online brand store on the Myntra app, coupled with extensive visibility via the platform’s snackable video content offering, Myntra Minis,” a joint press release said.

The partnership will help Kiabi to tap into the premium fashion consumer across India, with its range of over 500 products, including co-ord-sets, dresses, t-shirts, etc.

“Thanks to the strength and prowess of a key player like Myntra, we simplify the access to fashion for everyone, accessible to all,” François Haimez, International Leader at Kiabi said.

“Kiabi is poised to have a successful run on the back of our shared values of a customer-first mindset and being the go-to fashion destination,” Jayanti Ganguly, VP – Business at Myntra also said.

“We are confident about building Kiabi into a household name with our huge base of premium shoppers, robust delivery network and keen understanding of India’s fashion needs,” Ganguly added.

Kiabi was founded in 1978 and is now present in over 25 countries across Europe, the Middle East, Africa and South America.

The brand is owned by The Association Familiale Mulliez (AFM), which also manages sportswear retailer Decathlon and supermarket chain Auchan.

Bengaluru-based Myntra currently hosts over 400 international brands, with around 50 being added in 2023.

Indian Apparel.