An apparel retailer and manufacturer of woolen and cotton garments, Monte Carlo Fashions Limited has launched a new fitness wear fashion brand Rock.It for men.

The collection includes a varied range of jackets, sweat pants, knitted lowers, woven lowers, knitted shorts, polo t-shirts, crew neck and V neck t-shirts. Processed with state-of-the-art technology, the garments feel good and comfortable to the skin during excessive physical activities.

The brand provides attire for work-out and sports for men made up of terry, fleece and 100 per cent polyester fabrics imported from Korea, Taiwan and other Asian countries. They are sweat absorbent, super-flexible, breathable, anti-static, quick-dry and anti-microbial. Inspired from the most trending couture designs across the world, the clothing range is elite and unique – perfect wear for a workout or a jog. Every style has only 300 pieces to maintain the exclusiveness of the collection.

The guiding philosophy of the new range is ‘Go ahead, don it, Rock.It’. The price starts from Rs. 1,299 onwards. It is available on the e-commerce platform and on the website.

“We understand the need of adding a fashion element while you are in a gym, a park or in a playground. To make our consumers stand out in the crowd, we have taken a conscious decision to make just 300 number of pieces of every style to keep the exclusivity of ‘what our customer wears’ alive,” president of Monte Carlo, Rishabh Oswal said.

– Apparel and Textile News, Apparel Talk, Indian Apparel