Fashion brand Kiaayo displayed its spring/summer collection Adira at the Bombay Times Fashion Week in Mumbai.
The Adira collection consists of coats, co-ords, sarees, accessories, and resort wear created using traditional Indian craftsmanship and contemporary global designs by Kutch workers.
“The embodiment of creativity and resilience, shaping intricate handicrafts echo centuries -old traditions of Kutch,” Bhavna, founder of Kiaayo said.
“Adira is rooted in tradition yet crafted for vibrant modern women redefining a legacy of empowerment and craftsmanship,” the fashion designer added
“The collection is inspired by the rich heritage of Kutch and infused with contemporary twists. Kiaayo aims to captivate audiences and solidify its position as a force in the fashion industry,” Bhavna noted.
Kiaayo, a lifestyle brand originates from Kutch, and is given purpose by exemplary artisans with exceptional skills from the native land.
In every collection that is launched, an exquisite amalgamation of traditional handicraft techniques infused with ultra-modern styles can be seen.
Kiaayo’s workforce, including board members and staff, consists of more than 90% of female employees, which goes hand in hand with Kiaayo’s mission to empower women.
Delving into the rich heritage of Kutch, it has around 32 art forms, which combined with western trends and Kiaayo’s support for the skills of artisans from Kutch has resulted in unique collections.
Kiaayo products are made by handwoven fabric weaved in Kutch or have some form of handicraft on them which is done by our talented team of artisans from Kutch.
Artisans designs unique products with traditional skills and techniques of their culture and heritage which is clearly reflected in our products.
Kiaayo products are not only handmade or handcrafted but are affordable, organic, natural, and contemporary.
Kiaayo is linked up with a huge number of artisans in Kutch who are champions in various types of crafts, thus building a base for skilled, sustainable rural employment, and preserving Kutch’s handicrafts.
