Fashion brand Beyoung plans to go international with its first store in Dubai. The brand which is headquartered in Udaipur began as a D2C brand and later branched out into physical stores.
The brand which reported a 35 percent year on year growth in revenue in the quarter ending June 2024 is also planning to increase its physical stores presence in India.
“We are planning to launch global stores in the Middle Eastern regions to expand our international presence,” said Shivam Soni, founder of Beyoung told India Retailing.
“We tailor trendy outfits to suit the needs and budgets of tier 2, 3, and 4 cities, ensuring that fashionable clothing is accessible to everyone,” he added.
“Our focus will be on the country’s southwest region, targeting states like Andhra Pradesh, Karnataka, Kerala, and Tamil Nadu,” Soni informed.
The company plans to open over 30 offline stores in India by the end of December 2024.
Over the next three years, the company aims to be present in neighbourhoods across India with over 300 offline stores in tier 2, 3, and 4 cities of India by 2027.
The brand is targeting to achieve a gross merchandise value (GMV) of Rs 650 crore by 2027 along with enhancing its omnichannel presence.
The brand is striving to be the primary choice for customers by making aspirational fashion accessible to the masses who prefer value-for-money products.
“This means providing a seamless shopping experience both online and offline,” Soni stated.
Beyoung started as a venture by four entrepreneurs and has since expanded to a team of over 200, serving over 3 million customers across India.
The retailer’s product range includes plain t-shirts, joggers, cargo pants, and urban shirts, for men’s and women’s fashion wear.
