Men’s lifestyle brand Grasim has launched an exclusive collection for the wedding season based on a mixed palette of traditional and glamorous hues including classic off white, elegant purple and metallic blue.
The line includes the off-white coloured basic yet statement sherwani fabric range named Seven Wonders for the groom’s best man.
Meant for the pre- and post-wedding evening parties, the Caffaro and Jute collection features the lustrous and luxurious rayon rich kurta material Caffaro and an eclectic purple hued Jute bandi jacket.
Grasim is a subsidiary of Grasim Industries Ltd. The brand, which is a part of the Aditya Birla Group, specializes both in ready-to-wear garments and ready-to-stitch over the counter fabrics. Apart from an elaborate and well-established pan-India distribution network of over 150 dealers and nearly 10000 multi-brand outlets, the label has an all-India presence through 120 premium stores.
