The three brands from Anita Dongre – AND, Global Desi and Anita Dongre together strengthened their footprint in a number of Tier II and III cities. They are also in large format stores like Lifestyle, Shoppers Stop, Pantaloons, Central etc.
A showcase of exquisite Indian aesthetics and craftsmanship in a contemporary language is prevalent in all of Anita Dongre’s designs. Dongre is inspired by Rajasthan and India’s rich craft tradition, and has fashioned handcrafted bridal gotapatti lehengas and handwoven heritage Benarasi creations that are coveted by brides all over.
Dongre’s designs for the new-age bride are elegant, light and fuss-free ensembles with rich embroidery such as the signature gotapatti on bright colours. For bridegrooms, it’s all about tonal embroidery and structured silhouettes with detailing.
The Anita Dongre bride is a convention-defying, urban woman, who loves all things traditional, but refuses to be weighed down. She seeks versatility, functionality, comfort and glamour in her wedding ensembles.
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