Siyaram’s, India’s leading textile and fashion powerhouse, proudly announced the opening of its second DEVO store in Pitampura in Delhi today. This milestone reflects DEVO’s growing presence in men’s ethnic occasion wear after the brand’s successful flagship store launch in Lajpat Nagar, Delhi, last month. Rooted in the philosophy of “Made of India,” DEVO celebrates the fusion of India’s rich heritage with contemporary sophistication, creating ethnic masterpieces that resonate with the modern Indian gentleman.

DEVO’s new store in Pritampura, Delhi, showcases an exquisite collection that spans from magnificently crafted Sherwanis to sophisticated Indo-Western ensembles. The carefully curated collection also features regal Bandhgalas, statement Kurta-pyjamas, and elegant Tuxedos, with each garmentreflecting a story of unparalleled craftsmanship and timeless elegance.Whether it’s for a grand celebration or a sophisticated gathering, DEVO’s creations are designed to make every occasion unforgettable.

“We are excited to open our new DEVO store in Delhi,” said Gaurav Poddar, Executive Director, Siyaram’s.“This store marks another step in making DEVO’s exceptional creations accessible to a wider audience and is a testament to the growing demand for DEVO’s unique men’s occasion wear. Our vision for DEVO has always been to celebrate India’s rich sartorial heritage while catering to the modern Indian man who values style and tradition, and this is the beginning of many more store launches ahead.”

With its roots in Siyaram’s legacy and a forward-thinking approach to men’s fashion, DEVO is more than just a brand; it’s a movement that champions cultural pride by redefining men’s ethnic occasion wear. The Pitampura store promises an unparalleled shopping experience, where customers can immerse themselves in the world where every ensemble embodies the soul of India.