BIBA, the leading ethnic apparel brand opens three new standalone stores in Pune which is popularly known as ‘Oxford of the East’ and eighth largest city in the country.

The store at Westend Mall spreads across 1,400 sq.ft. while other at Koregaon Park is of 1.100 sq.ft. and the later at Mahatma Gandhi Road is of 2,200 sq.ft. Following the success of the existing stores in Pune, the new stores will offer the recently launched Spring Summer Collection by BIBA along with its classic Salwar-Kameez-Dupatta, ethnic Mix n Match kurtas, palazzos, leggings, skirts etc.

Biba’s managing director, Siddharath Bindra said, “Pune as a market has great potential. We have witnessed an increasing customer demand which encouraged us to open three new flagship BIBA stores in Pune, taking the count to six.”

Company’s primary objective is to offer trendy, fashionable yet affordable ethnic wear. The brand has been on an expansion spree and aims to increase its presence in potential markets across the country. The outlet will not only provide a complete wardrobe solution for every occasion but will also offer customers a great connect with the brand.

Apparel and Textile News, Apparel Talk, Indian Apparel