Womenswear brand Biba has named Bollywood actress Kriti Sanon as brand ambassador, blending Indian tradition with modern designs.
The new brand campaign starring Kriti Sanon showcases vibrant colors, intricate designs, and luxurious fabrics, narrating India’s cultural richness and showcases Indian heritage with a modern touch.
“Kriti’s elegance breathes life into the collection, blending heritage with modern style, perfect for special occasions,” a press release informed.
“Kriti is the epitome of the modern Indian woman—confident, graceful and deeply connected to her roots, which aligns perfectly with the Biba ethos,” Siddharath Bindra, MD at Biba Fashion said.
“Her journey from a talented actress to a beloved household name mirrors our brand’s evolution over the years,” he added.
“This partnership is not just about endorsing a collection; it’s about celebrating the spirit of every Biba woman and girl who embraces tradition while stepping confidently into the future,” Bindra stated
“I am elated to be a part of the Biba family and launch the stunning Festive collection,” Kriti Sanon also said.
“It’s a brand that truly understands the modern Indian woman and her evolving style and offers something stylish for every occasion and age group,” she too added.
“The film celebrates the spirit of the modern Indian woman—independent, successful, and one who is unafraid to embrace her Indian culture and roots,” Tanima Kohli, Copy Group Head at Enormous shared.
“And in doing so, we created a campaign that could only be owned by an iconic brand like Biba,” Kohli informed.”
The film ‘There’s Something Biba about Her’ is available on Biba’s official website and social media sites like YouTube, Facebook, and Instagram.
Biba offers a wide range of styles for all occasions, reflecting quality, innovation, and Indian fashion heritage. Skilled artisans and designers create visually stunning, comfortable, and durable garments.
