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Around 1,100 Fall/Winter collections were viewed by about 16,100 trade visitors and buyers from Russia, Belarus, Kazakhstan, Uzbekistan, Azerbaijan, Estonia, Ukraine, Turkey, Italy and China at the recently held 24th edition of ‘Collection Première Moscow’ (CPM). The Eastern European trade event hosted over 40 fashion shows including an emerging designer showcase by students of British […]

Quick Industry Summary
AI
OpportunitySuccessful Moscow trade fair signals strong demand and market access in Eastern Europe.

Eastern Europe: Strong Demand, New Market Access via Moscow Fair

  • WHAT: 16,100 trade visitors viewed 1,100 Fall/Winter collections at CPM Moscow, indicating significant market activity.
  • WHO: Garment Manufacturers, Exporters, and Brand Owners targeting Eastern European markets are most affected by renewed access and demand.
  • IMPACT: Increased trade flow and potential for new distribution channels into Eastern Europe, especially for lingerie and swim, will impact production planning.
  • CONTEXT: This event highlights the resilience and potential growth of the Eastern European apparel market, despite geopolitical complexities.
  • ACTION: Professionals should explore participation in upcoming CPM editions and tailor collections for Eastern European consumer preferences.
Affects:ManufacturersExportersDistributorsRetailersWholesalersGarment ManufacturersSourcing ManagersImportersBrand OwnersInvestors
Eastern Europe ApparelTrade FairMarket AccessGarment ExportsFashion TrendsB2B Sales
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Around 1,100 F/W Lines In Moscow ShowAround 1,100 Fall/Winter collections were viewed by about 16,100 trade visitors and buyers from Russia, Belarus, Kazakhstan, Uzbekistan, Azerbaijan, Estonia, Ukraine, Turkey, Italy and China at the recently held 24th edition of ‘Collection Première Moscow’ (CPM).

The Eastern European trade event hosted over 40 fashion shows including an emerging designer showcase by students of British Higher School of Art and Design, a foreign-themed catwalk ‘Italian Fashion on Stage’, a children’s parade and an award ceremony titled PROfashion Master.

About the fair, project director, Christian Kasch, said, “It was an intense four days. I was able to see not just creative fashion here but also creative sales solutions and opportunities from our exhibitors.”

In addition to fashion shows, the fair also organised a beachwear and bodywear-specific segment, Moscow Mode Lingerie and Swim (MMLS), in collaboration with Eurovet. Both exhibitors and visitors were very positive about the dynamism, new design and practical and effective opportunities for exchange at the new ‘Lingerie Talks’.”

“It was a strong event and we are already working on the September edition. Many brands attended the show and showed great interest in the next edition. The event served as a launch pad for global debutantes like Cakes and Kisses, a brand from the international womenswear label Betty Barclay.

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