E-commerce retail giant Amazon indicated that it may well come out with its own clothing brand.

“For Amazon, we know our customers love brands, many of the brands in this room…and that’s where the lion’s share of our business comes from,” Jeff Yurcisin, vice president of clothing at Amazon Fashion said.

Yurcisin said that Amazon may launch its own private label for those kinds of goods that are not sold on their site but customers want them. Several fashion and apparel brands do not sell on Amazon primarily due to lower margins offered by the e-tail giant.

Launching its own private-label clothing brand would increase Amazon Fashion’s merchandise, which already has products from Calvin Klein, Lee Cooper, Van Heusen, Levi’s, New Balance, Steve Madden, Puma, Kate Spade, etc. It would also help it in negotiations with other brands that want to sell their products through Amazon.