Technology-native retail company Ace Turtle is partnering with Shoppers Stop to expand the footprint of Dockers in India. Dockers is a global khaki brand in India and a division of Levi Strauss & Co.
The Dockers’ collection features a carefully curated selection of clothing and accessories for men and will be available across 15 Shoppers Stop offline stores and also its online store.
“From chinos and shirts to sweaters and jackets, each piece embodies Dockers’ commitment to quality craftsmanship, innovative materials, and timeless design,” a statement informed.
“Whether navigating the urban jungle or exploring uncharted territories, Dockers empowers individuals to embrace their authentic selves with confidence and style,” the statement added.
Shoppers Stop CEO Kavindra Mishra said the Dockers collection will resonate strongly with those who appreciate timeless classics with a modern twist.
Ace Turtle CEO Nitin Chhabra said Ace Turtle is delighted to partner with Shoppers Stop to reach a wider audience across the country.
“Shoppers Stop’s extensive reach and brand recognition, coupled with Dockers’ global appeal, creates a winning combination for success,” he added.
“We aim to leverage our unique technology-driven model and omnichannel commerce expertise to take Dockers to millions of Indian consumers through relevant online and offline channels,” Chhabra stated.
The Dockers brand has been the authority in khaki pants for nearly 40 years and sparked a revolution in the way millions of men dressed around the world, shifting from the standard issue suit to a more casual look.
Indian Apparel.
