Landmark group’s Easybuy, the new apparel value retail format, is targeting 100 stores across the country by 2020, a company official said.

The brand already has 20 stores in South India and plans to reach 50 by this fiscal, Easybuy business head Anand Aiyer told newsmen in Coimbatore during the launch of its first store in the city, the fourth in Tamil Nadu.

“Easybuy planned to touch 100 stores across the country by 2020. Started two years ago, the company had a business turnover of Rs. 131 crore and expected to reach Rs. 600 crore by 2020,” Aiyer said. The main aim of the company was to reach the middle income market in Tier II and Tier III cities, which has a huge potential, he added.

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