ABFRL retail fashion store chain Style Up opens third Bengaluru store

ABFRL Retail Fashion Store Chain Style Up Opens Third Bengaluru Store

Aditya Birla Fashion and Retail Ltd’s (ABFRL) fashion retail store chain Style Up has opened its third Bengaluru store which is located at Jayaprakash Nagar.

“Our third store in namma Bengaluru. Grateful to all our teams, colleagues, developers and vendor partners for all the love, great work and support as always,” Ekta Saran, Sr. VP at Style Up, said in a LinkedIn post.

Style Up, a large-format fashion store chain was established in 2019 and the store operates 29 stores across 20 Indian cities, while ABFRL is a fashion retail company owned by the Aditya Birla Group.

Affordability and quality remain at the centre of every Style Up creation and the brand refreshes its store merchandise regularly. Style Up is built on the proposition of everyday affordable on-trend fashion.

Its collection ranges from everyday basics to smart casuals to celebration wear for men, women and kids.

ABFRL also owns various brands like Louis Philippe, Van Heusen, Allen Solly and Peter England. The Aditya Birla Group company also has inked partnerships with global brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.

ABFRL has a network of 3,977 stores and its brands are available across approximately 33,535 multi-brand outlets with 6,723 points-of-sales in department stores across India as of March 2023.