Actor Ranveer Singh is going to rap for international menswear brand ‘Jack&Jones’ new campaign. The brand has announced a new campaign — Don’t Hold Back — featuring the actor as their new brand ambassador. To kick start the campaign, the brand along with the actor have worked on a song titled Don’t Hold Back, written and sung by Ranveer himself.

As the name suggests, it stands for a who-gives-a-damn attitude and is a clear call-to-action for fans, to shun all inhibitions and follow their gut, irrespective of what the world says or of consequences.

“Don’t Hold Back is a strong message that I believe will resonate with the youth of the nation. It’s a message that, I believe, echoes the vibe and attitude of our youth; follow your heart, and stop giving a damn about log kya kahenge (what will people say),” Singh said.

“I am grateful to Jack&Jones for giving me the opportunity to share this bold message with all the young and fearless Indians out there! I have written the lyrics and sung the rap myself, and I can’t wait to see how everyone reacts to the music video,” he also added.

“The words Don’t Hold Back represent the Jack&Jones spirit, and Ranveer embodies this message perfectly. We see music as a key medium to connect with our target audience and hence, to kick start the campaign, we are launching a rap song, written and sung by Ranveer Singh exclusively for Jack&Jones,” Vineet Gautam, country head of BESTSELLER said.

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