In its zest to penetrate deeper in northern India, Reebok India has set up a new Fit Hub store in Chandigarh. The brand is trying to tap the large potential in women’s wear in active and fitness wear. It is for this very reason that Reebok India chose cinestar Kangana Ranaut over John Abraham, as the company’s brand ambassador in March this year. If one may remember, Abraham was associated with the brand for three years.
For a start Reebok India, launched its latest flagship Fit Hub store in Chandigarh in Sector 17. The launch saw Kangana Ranaut engaging in a training routine with master trainers of Reebok. “We have received a phenomenal response for our FitHub store in Ludhiana and are confident that we will receive a great response from fitness enthusiasts of Chandigarh, and that we will motivate more residents of the city to join the fitness movement. This is just the beginning as we plan to further strengthen our foothold in Punjab market and make significant inroads,” Silvia Tallon, senior marketing director of Reebok India said.
Sharing her association with the brand, Ranaut said being a fitness enthusiast she earnestly endorses Reebok’s endeavours to drive consumers to be fit physically, socially and mentally. The Fit Hub store is a new age retail concept pioneered by Reebok which serves as a one-stop shop for all your fitness needs. The store has been designed on the lines of the gym and will help guide shoppers on a fitness journey from getting started to finding the right fitness gear to suit their training needs and fitness goals. Launched in 2013 in India, Reebok’s now has more than 140 Fit Hub stores across India. The company will soon launch new stores in Bhatinda, Patiala and Jalandhar.
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