India’s largest online marketplace, Snapdeal announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

The new brand identity as ‘Unbox Zindagi’ repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the new positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life.

“Snapdeal will be the platform that will enable users to unlock their aspirations. That is why we are moving the narrative to the users and to their desire to upgrade to a better life. With this new positioning, we also focus on the next phase of our growth, as we seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India,” Kunal Bahl, CEO of Snapdeal said.

“Our new logo is visualised from the perspective of the happiest moment for an online buyer i.e. when she receives her ‘box’. We understand that every box that we deliver contains not just a product but represents a new opportunity, an aspiration or the start of a journey for our consumers,” Rohit Bansal, co-founder of Snapdeal said.

– Indian Apparel, Apparel talk