Online fashion major, Myntra has recently announced the introduction of ‘Try and Buy’ (T&B), a new service option aimed at breaking the final barrier to shopping fashion online, touch and feel experience.

The feature will allow consumers to try the products bought online before they purchase it. With the new addition, Myntra expects to bring about a huge change in the way traditional buyers look at buying apparel online.

“Try and Buy is an important step towards offering consumers a hassle free online shopping experience and encouraging more offline buyers to shop online. This new concept will open up online fashion to a whole new section of buyers,” Ashutosh Lawania, co-founder of Myntra said.

Try and Buy will initially be available in NCR, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad, Lucknow, Jaipur and Bangalore, where it was introduced recently on a trial basis.

Products eligible for T&B will be shipped in separate and distinct packaging and the service can be availed at no additional fee during the introductory phase spanning a few months.

– Indian Apparel, Apparel Talk