Online fashion retailer ‘Lurap’ has entered the fast growing Indian online fashion market by pioneering the concept of custom clothing for women and also offering plus size clothing of up to 7XL.

The website offers a wide range of designer women’s clothing, from skirts, tops, bottoms, dresses, and ethnic wear, too.

“Women need to share their inch-by-inch measurements with the design team of Lurap and outfits will be created in their size,” the online retailer said.

“Another unique feature is the section called ‘Your Design’, where the customer can share an image of any designer outfit and a similar garment will be created for her,” it added.

According to Lurap, it started with serving international markets such as US and Canada. However, a pilot project done for the Indian market last year showed staggering results, “which were so impressive that the total potential market size outnumbered US, Canada, Australia, France and Britain put together,” the company informed.