India’s online retail industry is set to grow at a robust pace by 2020 with the number of shoppers rising three times to 175 million during that period, according to a study.
The study titled Digital Retail 2020, said that the top one-third of the customers or the 60 million of the 175 million shoppers in 2020 will be “high-value customers” and that segment will “drive two-thirds of the total spend. Women buyers will also double their share in the online spend to about 40 per cent in 2020.”
“The e-tailing industry in India is at an inflection point and will touch 175 million online buyers by 2020. The next three to four years will, however, be critical for the Industry to get on the path of sustained profitability,” the study said.
Some factors including being able to choose their delivery time, picking up shipment without divulging personal details are things which are expected to increase spend across categories, the survey added.
