Indo Count Industries, an India based manufacturer of home textiles, has launched three new home textile brands – Boutique Living, Revival and The Pure Collection – for the US market, according to company sources.

The three brands are designed keeping different target consumers in mind. Boutique Living is targeted at successful professionals who travel frequently. Revival is for college graduates or professionals who aim classic detailing with a modern outlook. The Pure Collection is for the health and environment conscious consumer.

The collections under ‘Boutique Living’ include Water’s Edge, Seville, Notting Hill, Ella and Del Ray, while those under ‘Revival’ include Verona, Salford, Savannah and Florence. The collections under The ‘Pure Collection’ include Leiden, Pure Basics, Granada and Tanglewood.