Trendin.com, the online store of Madura Fashion & Lifestyle, which has a portfolio of apparel brands like Louis Philippe, Allen Solly and Van Heusen, won industry recognition at the recently concluded India Digital Summit.

The ‘Happy Hours Sales’, an email marketing campaign developed by Octane Marketing was voted as one of India’s Top three Digital India 2016 best email campaigns for 2015.

“We are continuously looking for ways to deepen connection between brands and customer through digital messaging channels,” Shivanandan Pare, head ecommerce & chief digital officer at Aditya Birla Fashion said.

“While email marketing is still the number one digital channel in terms of ROI, it is constantly evolving, and our customers are beginning to expect more from our communications,” Pare added.