Shoppers Stop has launched an innovative augmented reality-based dressing room. The Magic Mirror is an intelligent photo booth that gives customers the option to select and view apparel and accessories on themselves without having to physically ‘try on’ the desired products.

A first-of-its-kind in a department store in India, the Magic Mirror will enable customers to swipe through 1500 products, which can be mixed and matched as desired. “Shoppers Stop’s Magic Mirror is a really fun and fascinating concept. I’ve virtually tried on about 25 dresses in a matter of seconds and without needing to use a trial room at all. How cool is that?”, a festive to shopper viewed.