Most Easybuy, the new apparel value retail format of the Landmark group plans to set up 50 outlets in the next three years, according to a report.

The company, which operates under franchisee models, has nine outlets across the country, Easybuy vice president Rajiv Ranjan said in Hyderabad.

“This format of Landmark Group India targets the middle class families in tier II and III cities of Bharat, which comprises semi-urban India. Easybuy’s aggressive expansion plans envisage opening of 50 more stores next three years,” Ranjan told reporters at the opening of two stores in Hyderabad.

These two stores mark Easybuy’s entry in Hyderabad, which is an important region for the retail brand. Easybuy exclusive stores format is of 5,000–6,000 sqft size and stocks a wide and complete range of quality clothing including menswear, ladies wear, kids wear, footwear and accessories under “Easybuy” label. The brand range has over 1,000 styles in the price range of Rs 69 to Rs 699.

Landmark Group is one of the leading retail groups in the country having retail formats like Lifestyle, Max and Spar under its umbrella.

Easybuy label is also available at select Spar Hypermarket stores spread across Bengaluru, Chennai, NCR, Pune and other key cities.