EBay India, a subsidiary of online shopping destination Ebay Inc, is continuing to invest in India.

India is an important market for EBay, and hence despite an increase in competition, the company is focusing on acquiring new customers. It has recently launched the ‘Loudest Diwali Ever’ programme and expects to grow at over 100 per cent in the Indian market.

The online retailer witnessed a growth of over 4 million buyers till now in 2015. The number of buyers last year accounted to over 3 million.

The company expects it’s used and second-hand items category to expand from 5 per cent to over 15 per cent of total sales.