Snapdeal, India’s second largest online retailer by sales, is increasing its bet on fashion and apparel. Delhi-based company is aiming for one billion US dollar or Rs. 6ooo crore from fashion and lifestyle in the next fiscal as it attempts to remake its image and also improve margins.

In the coming days, Snapdeal is launching a slew of initiatives from bringing skilled artisans on board to introducing occasion based fashion stores, getting premium designers on the site and launching virtual trial rooms to reach the target.

“We want to be the fashion destination for all Indian, co-founder and chief executive the four-year old company,” Mr. Kunal Bhai said. “We have already taken the lead in fashion as it pertains to indigenously manufactured fashion. Now we are leveraging that scale in demand to take the lead in international branded fashion as well.