Arvind brands will open 25 Calvin Klein standalone innerwear outlets in three years as it sees the category growing by 25 to 30 per cent annually.
Arvind brands, which bagged rights to market Calvin Klein products in India in March last year, will also launch Calvin Klein’s formal and casual wear by mid-2016.
“We plan to open 20 to 25 standalone Calvin Klein underwear outlets in three years. Underwear category in India is pegged at 1.2 billion US Dollar and we expect the segment to grow by 25 to 30 per cent for the next few years,” Arvind Lifestyle brands managing director J Suresh said. The company officially launched Calvin Klein’s first innerwear outlet in Delhi last week.
Suresh said Arvind brands is targeting Rs 175 crore turnover this year on innerwear portfolio from all its brands put together. “Apart from Calvin Klein, we also market innerwear of US Polo and US-based Hanes,” he added. Elaborating on new launches, Suresh said: “We also plan to launch Calvin Klein’s formal and casual wear portfolio in India by mid-2016.”
