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Fusion Beats, the retail women’s apparel brand launches its Spring/Summer Collection’15 that celebrates the free spirited, bohemian woman of today. The collection that forms the SS’15 line includes a wide range that caters to every palette and style. Some of these are; The Denim Studio which is the traditional denim that is chock-full of the […]

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AI
Market ShiftFusion wear strategy highlights enduring demand for ethnic-western apparel blend in India.

Fusion Wear Strategy: Blending Ethnic and Western for Market Niche

  • WHAT: Fusion Beats' SS'15 collection showcased a 'fusion wear' strategy, blending Western silhouettes with Indian craftsmanship like Kutch quilting.
  • WHO: Garment manufacturers, brand owners, and retailers targeting the urban Indian woman are most impacted by this design direction.
  • IMPACT: This strategy influences design, sourcing, and production, prioritizing unique ethnic details on contemporary Western apparel.
  • CONTEXT: The collection exemplifies the sustained market trend of 'fusion wear,' catering to consumers seeking a blend of traditional and modern aesthetics.
  • ACTION: Professionals should analyze evolving consumer preferences for fusion wear and explore integrating artisanal Indian elements into modern apparel lines.
Affects:ManufacturersRetailersGarment ManufacturersSourcing ManagersBrand OwnersInvestorsRaw Material SuppliersDyers & Processors
Fusion wearEthnic-western fashionWomen's apparelIndian craftsmanshipRetail strategyBohemian style
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Fusion Beats Launches S/S CollectionFusion Beats, the retail women’s apparel brand launches its Spring/Summer Collection’15 that celebrates the free spirited, bohemian woman of today.

The collection that forms the SS’15 line includes a wide range that caters to every palette and style. Some of these are; The Denim Studio which is the traditional denim that is chock-full of the season’s key staples. From hi-summer jumpers to ‘wear with anything’ vests, from easy summer look gypsy skirts to fun dungarees, this trend remains a constant fixture in high-fashion this summer.

Fusion Beats Launches S/S Collection

The Truck Art collection inspired by the indigenous art of decorated Indian cultural identity forms this trend. Funky gypsy truck apparel is highlighted with bohemian embroidery, Kutch quilting and a tinkle of smocked skirt with detailed handwork.

Fusion Beats Launches S/S Collection

Fusion Beats from the house of Creative Lifestyles Pvt. Ltd. is a women’s wear brand which is western in look, but Indian in spirit. It is an amalgamation of ethnic and western wear for the woman who is urban and traditional. Fusion Beats fills the gap between the western and the traditional, by fusing these and adding a fun and fashionable element to the appeal.

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