The 25th East China Fair 2015, an exhibition of national and international fashion, gifting, and home furnishing began at the Shanghai New International Expo Center on March one.
Companies taking part in the fair are targeting the higher-end market to be more competitive but the still-weak global economy and sluggish demand loom large in their strategic planning.
Irma Sun, research and development director of Shartex International Trading Co, a textile and clothes maker at the fair, said, “To be competitive, they have to transform to a higher-end market. Although they are in a traditional industry, they use a lot of technology in their production.”
The five-day fair is supported by ministry of commerce of the People’s Republic of China and co-sponsored by 6 provinces and 3 cities. The total exhibition area is of 115, 000 sqm with 5,780 standard booths thereby allowing to showcase a variety of products on a large parameter. The product range encompasses Home Textiles, Fashion Garments, Home Furnishing Products, Art Deco Gifts, and other Consumer Goods.
Around 21,400 international business visitors and 14,000 Chinese counterparts are expected to call at the fair to establish contact with over 3441 exhibitors from 10 countries and regions including Mainland China, Taiwan, Hong Kong, Japan, South Korea, Malaysia, Iran, Columbia, Nepal, and Western Samoa.
