The menswear brand ‘Grasim’ has created a new Spring/Summer 2015 ready-to-wear collection, to cater to the needs of rapidly evolving consumers of tier 2 and 3 cities.
The Aditya Birla Group-owned company is set to unveil an array of affordable yet superior quality fashionable garments in lighter textures and materials ideal for the coming summer season.
Replete with old world tailoring to create a new individual flamboyant style combined with an unparalleled urban ease, the line has been crafted from 100 per cent cotton or cotton blends, linen and poly viscose fabrics.
Enhanced with a generous dash of bright iridescent hues of exotic yellows, bold reds, rich browns and colonial greens, the collection includes casual, formal and semi-formal style shirts, trousers and T-shirts.
The firm’s brand director, Abhijit Ganguly, said, “Each product of this collection is uniquely engineered to immaculate style and unparalleled comfort for the self-made man. Keeping in mind the vibrant youth, we have infused a spirit of novelty in our line for the upcoming season.”