Textile Demand Survey 2024 was officially released today by Union Minister of Textiles Giriraj Singh, unveiling the study report titled “Market for Textiles and Clothing: National Household Survey 2024.” The release took place in the presence of Neelam Shami Rao, Secretary (Textiles), along with senior officials from the Ministry of Textiles, marking a significant step toward understanding India’s evolving domestic textile consumption landscape.The survey estimates domestic demand for Textiles and Apparel (T&A) in the household sector. The comprehensive study estimates the domestic demand in the Textiles and Clothing (T&C) sector and serves as an important reference for trade and industry stakeholders in addition to the policy makers to develop desired strategy for the growth of the sector.

As per the study conducted by the Textiles Committee under the Ministry, the domestic demand for textiles has experienced a robust growth during last 15 years .The market size of textiles has increased from ₹ 4.89 lakh crores in 2010 to ₹ 14.95 lakh crores in 2024 experiencing a Compound Annual Growth Rate (CAGR) growth of 8.3%. Out of total market size, the contribution of household has increased from ₹ 4.18 lakh crores in 2010 to ₹ 8.77 lakh crores in 2024  and played a pivotal role in driving the domestic demand of textiles in the country.

At the same time, the per capita demand increased from ₹ 2,119 in 2010 to ₹ 6,066 in 2024 experiencing a CAGR growth of 7.8%, reflecting a strong growth trajectory. The estimates show a robust growth in per capita demand in textiles by the individuals during the same period.

Man Made Fibre (MMF) & blended fiber based products are contributing 52.2%, followed by 41.2% by cotton based products. On the other hand, Silk and Woollen fiber based products are contributing 5.2% and 1.3% respectively to the product basket.

In absolute terms, the demand for MMF & blended textiles recorded most significant growth, with demand increasing from ₹1.47 lakh crores to ₹4.47 lakh crores, with a CAGR of 8.28%. Cotton maintained its position as the second most important fiber, with aggregate demand increasing from ₹ 0.87 lakh crores to ₹3 .53 lakh crores with a CAGR of 10.53%.The demand for Silk and Wool based products increased at CAGR of 8.93% and 7.02% respectively during same period.

It is important to note that while cotton based products retained its position as one of the major contributors in terms of preference patterns of consumers, the preference towards manmade fibre based products has increased substantially during the period.

The study furthers shows that women consumers, who are the major buyers of textile products have contributed 55.5% of textile purchases as compared to 44.5% by men. Among the major demanded textiles, the products like Shirts, sarees, trousers, salwar kameez, men’s jeans, T-shirts, ladies dress material, shirting, dhoti, and banian & underwear remained the most widely demanded products in the domestic market. At the same time Men’s jeans emerged as the fastest-growing category with a robust growth among the menswear segment, while products like leggings has emerged as important preferred products among women consumers.

One of the important findings of the study is the growing demand for the use/adoption of sustainable textile products among Indian consumers. The demand pattern indicates that Indian consumers have increasingly adopting sustainable textiles in addition opting for recycled/reprocessed/reused/retailored garments. The total demand for sustainable textiles including reused and retailed products estimated as Rs.37,000/- crores  in 2024, out of which reused/retailored textiles account for around 58% to the consumption basket indicating growing role of reuse and recycling practices in promoting circularity in textile sector.

The report has also highlighted increasing adoption of technical textiles in household consumption basket. Among the technical textiles products, the demand of masks, Sanitary Napkins, Bandage Cloth, Tent, Seat cover fabrics, Wipes, Diaper, Napkins, Bandages, car seat cover, surgical disposables has experienced a significant growth in both rural and urban area. It is important to note that the rural households account for nearly 58% of the consumption of technical textile, while urban households contribute around 42%.

The report is expected to provide valuable inputs for policy formulation and stakeholders of the trade and industry in devising business decision for the domestic textiles market.

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