Made-in-India activewear brand Technosport is aiming to surpass ₹1,000 crore in revenue by the next fiscal year, driven by aggressive offline expansion, deeper general trade (GT) penetration, and a strong vertically integrated manufacturing model, said CEO Puspen Maity.

The company reported a revenue of approximately ₹400 crore in FY25 and is on track to close FY26 at ₹600 crore, reflecting a robust year-on-year growth of 50–60 per cent. With ambitions to emerge as a global activewear brand from India, Technosport expects growth momentum to further accelerate in the coming years.

Aggressive Offline Expansion Strategy

Technosport is rapidly scaling its exclusive brand outlet (EBO) network to strengthen its retail presence. Currently operating 50 EBOs, the company plans to add 78 new stores next year, taking the total count to around 136 outlets. All stores are company-owned and company-operated, ensuring complete control over consumer experience.

Store sizes typically range between 2,000 to 2,500 sq. ft., with flagship outlets extending up to 4,000 sq. ft. The majority of stores—around 70–75 per cent—are located on high streets, while 20–25 per cent are in malls. The average capital expenditure stands at ₹2,500 per sq. ft., with expansion funded through internal accruals and debt.

Strong GT Backbone Driving Scale

Despite its offline retail push, general trade continues to be the backbone of Technosport’s growth, particularly across Tier 2, Tier 3, and rural markets. The brand currently partners with 40 distributors and has a presence in 7,000 retail outlets, with plans to expand to 10,000 outlets in the near future.

Technosport sells approximately 3 million garments per month, underscoring the importance of GT in sustaining large-scale operations. The company also notes a complementary effect, where the opening of EBOs drives increased sales across GT channels.

Retailer Engagement & Brand Building

To further strengthen retailer relationships, Technosport has introduced its ‘Blue Origin Program’, which supports partners through performance marketing initiatives, loyalty benefits, and localized influencer campaigns. This initiative aims to build a stronger direct connection between the brand and end consumers.

Product Portfolio & Growth Segments

Technosport offers a comprehensive range of activewear across men’s, women’s, and kids’ categories. Currently, men’s wear contributes 80–85 per cent of total revenue. However, women’s and kids’ segments are witnessing faster growth, particularly in modern trade channels.

Within categories, bottomwear is outperforming topwear in terms of growth, signaling evolving consumer preferences in the activewear segment.

Robust Manufacturing & Capacity Expansion

The brand’s vertically integrated manufacturing capabilities remain a key strength. Technosport produces approximately 1 lakh garments per day, with 90 per cent of its fabric manufactured in-house.

Currently producing 25 tons of fabric daily, the company plans to scale capacity to 40 tons by May 2026 and further to 50 tons by March 2027, ensuring supply chain efficiency and scalability.

International Expansion Plans

Technosport is also eyeing international growth, particularly in GCC markets such as Dubai and Saudi Arabia. While exports currently contribute in single digits, the company aims to grow this segment by 3–4 times.

At present, Technosport sells around 10,000 units per month in these markets, with potential to scale up to 50,000–60,000 units monthly once it establishes a stronger supply chain presence.

Focus on Core Categories

While the brand is exploring new categories like footwear, its immediate focus remains on strengthening its core activewear segments. The company believes there is significant growth potential within existing categories and is prioritizing depth over diversification in the near term.

With strong financials, expanding retail footprint, and a clear growth roadmap, Technosport is positioning itself as a formidable player in India’s fast-growing activewear market while setting sights on global expansion.

Source: ET Retail

(Rewritten & adapted by Indian-Apparel.com News Desk)

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