New Balance, the global athletic brand renowned for its quality craftsmanship and running excellence, announced the launch of its new store at Inorbit Mall, Hyderabad. Further strengthening its presence in the city, this new store complements New Balance’s existing location at Sarath City Capital Mall, marking another milestone in the brand’s fast-paced expansion across India.

Designed to go beyond a traditional retail space, the Inorbit Mall store embodies the true spirit of New Balance – blending innovation, performance, and timeless style. The store offers customers a holistic brand experience, showcasing the latest collections that reflect the brand’s craftsmanship and commitment to both functionality and fashion. To celebrate the launch, New Balance hosted an exclusive in-store preview event at Inorbit Mall, attended by leading influencers, fitness enthusiasts, and media personalities. Guests experienced the brand’s newest range up close, immersing themselves in the world of New Balance through its design ethos and athlete inspired innovations.

Radeshwer Davar, Country Manager, New Balance India, shared his excitement about the expansion, saying: “We’re thrilled to open our doors at Inorbit Mall, one of Hyderabad’s most dynamic retail destinations. The launch symbolises New Balance’s commitment to fostering active, connected communities while offering consumers a premium experience that unites innovation, performance, and style. Hyderabad’s growing enthusiasm for fitness and culture of community makes it the perfect city to continue our journey in India. Over the past year, we’ve more than doubled our retail presence, and the Hyderabad expansion reflects our dedication to that ongoing growth.”

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