The Italian fashion accessories specialist ‘Furla’, in association with Peruvian fashion photographer Mario Testino, is set to undergo a new creative image makeover.
The company has roped in the well-known photographer to shoot its forthcoming Spring/Summer 2015 advertisement campaign which will be rolled out to all marketing platforms, including point of sales, media and web.
Eraldo Poletto, CEO of Furla, said, “This is a very exciting and positive time for the brand. We are proud to begin this partnership with such a great artist like Mario Testino. His creativity will project Furla to the next level of its global evolution.”
Mario Testino also expressed his delight over the partnership and said, “Furla is about energy, life and colors. When I look at the product, I imagine whoever is wearing it is having a great time. It’s a great journey we are beginning together.”
This new challenge is the first initiative of a strong and focused marketing strategy, aimed at bringing Furla into the next level of its international growth.
The S/S collection includes an array of colourful handbags, clutches and backpacks in a bright neo pop palette.
The Italy-based Furla specialises in Italian-designed products that range from handbags and shoes to accessories. The company has five subsidiaries in US, France, Japan, Hong Kong and Korea.