New Balance, the global athletic brand known for its quality craftsmanship and running excellence launched its new store at Sunview Plaza, in Ludhiana. Designed as more than just a retail destination, the store is built to put people, not products, at the center of the consumer experience, specializing in personalized, one-on-one service to help all customers find the perfect fit. 

With an immersive retail environment, which blends cutting-edge design with the brand’s latest performance and lifestyle offerings, the New Balance store offers a little bit of everything for Ludhiana’s dynamic consumers. This unique retail concept embodies New Balance at the intersection of sports and culture, catering to professional athletes and lifestyle enthusiasts alike. Spanning over two storeys, the store provides an intuitive and engaging experience, ensuring consumers feel welcomed and inspired. 

The New Balance store features a thoughtfully curated selection of performance and lifestyle products including their iconic 1080, 550, 327 & 9060. Customers can immerse themselves in New Balance’s innovative Fresh Foam X and FuelCell technologies, complemented by a dynamic retail environment. 

Radeshwer Davar, Country Manager, New Balance India, shared his enthusiasm for the launch, stating: “We’re excited to bring New Balance to Ludhiana – a city that thrives on ambition, movement, and a growing passion for fitness. Over the past year, New Balance has rapidly expanded its footprint across India, and our Ludhiana store marks another key milestone. More than just a store, it’s an experience centre – designed to inspire and equip every kind of runner through innovation, performance, and timeless style.” 

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