Emerging into India’s vibrant fashion scene, Poppy Paro—a contemporary womenswear label—has made its debut with the launch of its first collection, Endless Summer, and an exclusive direct-to-consumer e-commerce platform.

Founded by designer and entrepreneur Parul Sahni, Poppy Paro introduces a fresh voice in premium fashion, combining global sensibilities with a bohemian flair. The brand’s aesthetic is a tribute to free-spirited femininity, where bold prints, fluid silhouettes, and artistic details come together to form a wardrobe that’s both expressive and effortless.

The debut collection is anchored in vibrant patterns and is designed for women who appreciate style that moves seamlessly through different moments of the day. From airy halter dresses and retro shift silhouettes to fusion-inspired kaftans, each piece reflects a blend of modern craftsmanship and global influences. Endless Summer also features androgynous co-ord sets crafted from rainbow checkerboard fabrics. 

The label defines its design philosophy as a fusion of elegance, ease, and quiet strength. “It’s about embracing who you are without having to shout it,” says Sahni. “Each garment is an expression of individuality, captured through print and silhouette.”