Retailers Association of India (RAI) has released the 56th Retail  Business Survey, reporting a 7% growth in the retail sector from 7 October 2024 to 1  December 2024 compared to the same festive period last year (2 October 2023 to 26  November 2023). The survey highlights key trends shaping various retail segments across  different regions of the country. 

“RAI’s survey indicates a moderate growth of 7% during the October-November festive season,  falling short of the anticipated 10%. Consumption growth has been subdued throughout the  year, prompting retailers to boost business through promotional offers and encouraging festive  purchases. We are hopeful for stronger growth in 2025, as rising operational costs require a  sustained growth trajectory to maintain profitability. Inflation, intensified competition, and  limited spending, particularly by the lower middle-class population, remain significant  challenges,” said Kumar Rajagopalan, CEO, Retailers Association of India (RAI). 

The survey further reveals that West India experienced the highest sales growth at 8%, while  North, South, and East India each recorded a 7% increase. 

In terms of categories, food and grocery registered the highest growth of 14%, followed by  10% in QSR and 9% in jewellery compared to the same festive time period last year.