Absolutely thrilled to see WROGN, the newest and dynamic addition to the TMRW House of Brands, stepping up and leading the way in transforming the narrative around love and relationships. With their powerful ‘Love is Respect’ campaign, WROGN is not just promoting a slogan, but fueling a movement that’s calling for a genuine shift in how we perceive love in today’s world. Love isn’t passive—it’s an active force, one that thrives on mutual respect, trust, and understanding.

This campaign resonates deeply because it emphasizes that respect lies at the heart of every healthy relationship. It’s a mindset that needs to become the norm in our society. By addressing an issue that touches all of us, WROGN is challenging outdated notions of love and paving the way for a more inclusive, respectful, and compassionate future. It’s inspiring to see a brand so committed to making a meaningful difference.

We are incredibly grateful to Aditya Birla Fashion and Retail Ltd. for their unwavering support and belief in our vision. The ‘Love is Respect’ campaign is close to our hearts, and we’re thrilled to be part of this important movement. Together, we are redefining what love and respect truly mean in today’s world.

A huge shoutout to Virat Kohli for his continued leadership and passion in championing this message, and to the entire team at WROGN for putting purpose and heart into every step of this impactful journey. Together, we are setting a new benchmark for how brands can engage with real social issues.